The "Safe Download" program is designed to certify that an application is safe to install on a standard desktop machine.
Safe Download certified programs meet a number of key requirements, including that they ask consent before installation, can be completely uninstalled and do not contain any malicious code (e.g. spyware) or conduct any prohibited activities such (e.g. key logging).
This software certification is intended for use on any application (including demos) that are distributed via the internet.